By the POWER of Google Search… I have POWER…

I remember the time in early 2000s when Altavista was awarded the best search engine award. Google was there even then and it made me wonder why Google was not rated the best. Today Google has evolved to become the answer to most of my questions.

Now when I search for something it gives me much more than I ask for. I can also use the powerful options given by Google to promote my site. The beauty of it is that these powerful options can be used by following some simple steps.

Knowledge Panel – This is additional information about the entity searched combining many related attributes of the entity like website, logo, name, etc. This is seen as a box on the right side of the search result. You can own up the Knowledge panel and do the necessary modifications so that the knowledge panel shows the right data. https://millennialmoderator.com/how-to-create-a-google-knowledge-panel#fold

Example: Search for Google in Google search. On the right panel you see the Knowledge Panel with the summary details of the entity Google.

Site search – This is a powerful tool to enable Google search within your website. When you search a website powered by Google search, Google gives a secondary search option in the search result for your company. Use this secondary search option to search for anything within the website. To enable this, follow the instructions in https://support.google.com/customsearch/answer/2715510?hl=en.

Example: Search for pinterest.com in Google search. You can see a secondary search option in the first result. Search for something using this and the search result would only have items within pinterest.com

Rich Snippet- Do you want Google to give you rich snippet for the items/products in your website, then this feature is for you. Code in micro-data on your product into your website page using JSON-LD or Schema.org. Google would use this micro-data to build a rich snippet in the search result. Want to know more? https://jsonld.com/product/

Example: Search for a popular product in Google search. You see the result with the micro-data that you set for the item like Rating, Description, Price, Reviews, Offers, etc.

More on the powerful options of Google search in another post